Friday, March 9, 2012

THE LORAX HAS BEEN HIJACKED!!!

For over forty years, Dr. Seuss' The Lorax has been a clarion call for conservation.  But now the book’s powerful message is in danger of being crushed by a real-life landslide of corporate greed.

On Friday, March 2, Universal Pictures’ The Lorax arrives in theaters—with dozens of corporate tie-ins.  While the story teaches children to conserve the earth’s finite resources, these partnerships use the Lorax to promote everything from Mazda’s CX-5 SUV, the only car with the “Truffula Seal of Approval,” to IHOP pancakes to Pottery Barn Kids furniture.

Will you join me in standing up to those who have hijacked the Lorax’s message and pledge to shun all of the movie’s corporate cross-promotions? Please visit http://salsa.democracyinaction.org/o/621/p/dia/action/public/?action_KEY=9676.

It is both cynical and hypocritical to use a beloved children’s story with a prescient environmental message to sell kids on consumption.  The Lorax in Dr. Seuss’ classic children’s book has more integrity than his incarnation as the darling of Madison Avenue. If the original, notoriously reclusive Lorax ever agreed to appear in a film, he would say a resounding “NO” to any commercial tie-ins.  

Please visit http://salsa.democracyinaction.org/o/621/p/dia/action/public/?action_KEY=9676and pledge to celebrate the Lorax’s timeless message by enjoying the classic story – and shunning all Lorax-themed merchandise and promotions.

Thanks!

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